(Above is a photograph of the booklet before being folded)
Bartle Bogle Hegarty
Introduction
Bartle Bogle Hegarty is a British advertising agency founded by John Bartle, Nigel Bogle and Sir John Hegarty in 1982. The agency started off working out of a suitcase and now has offices in different parts of the world such as London, New York, Singapore, Sao Paulo, Shanghai and Mumbai, currently employing over 900 staff globally.
BBH has worked for many well known brands such as Audi, Vodafone, Levis, British Airways, Persil, Lynx and Barnados.
At a first glance of looking at their official website the agency struck my eye as they had created many advertisements that I find interesting such as the Barclaycard Roller coaster. The website also looks very clean, sharp and professional allowing viewers to find information easily.
A quote taken from the Bartle Bogle Hegarty website:
“Big enduring ideas are the key to successful communications”
In 2010 BBH achieved joint agency of the year award from Creative Review design and advertising magazine alongside AMV BBDO for the work that they had created in 2009. The work that was displayed in the annual was Johnnie Walker’s Robert Carlyle Film, Audi’s Unbox The Box film, MySpace Musics Fan Video and the Lynx Snow Prints Campaign.
In my opinion Audi’s “Unbox The Box” Film has been cleverly made and holds your attention because it is different to the bog standard car adverts. They focus the viewers attention onto a simple cardboard box and animated cartoon with an ultra plain background, so that the box is the focal point of the advertisement.
Personally, I feel that this advertisement is ingenious as it holds the viewers attention, even if they (like myself) have no interest in cars. The viewer is pulled to the screen waiting to find out what object the cartoon character is creating and then left with the “wow factor” when they realise that it is a car.
Behind the Logo
BBH’s first advertisement was for Levi’s, showing a black sheep walking against the white heard. This inspired their agencies icon as they look for “creative, original, hard-to-fit talent” that will allow their work to stand out from the crowd.
A quote taken from the BBH website states:
“ It reminds us that when the world zigs we zag.”
Charity Advertisements
BBH have donated 1% of their profits to charity every year since 1982, but the staff also like to take part in personally giving something back to the community by working with the elderly, repainting schools, providing art therapy and much more.
After watching the advertisement called “Turnaround” which was created for Barnardos I realised just how clever the advert really was. At the beginning of the advert it shows how the girls life changes through meeting the wrong person and becoming a victim of drugs and abuse. After viewing the descent of the girl we are then shown the same clips but in reverse, allowing the narrative to now tell a positive outcome. This shows how the same clips can tell very different stories depending on the narrative and the order in which the scenes are viewed.
This advertisement demonstrates how Barnardos provides assistance in turning around vulnerable children’s lives.
Barclaycard Roller Coaster
BBH created the “Roller Coaster” advertisement for Barclays to help promote the world of simple payment and how Barclaycard can process contactless payments. After watching the advertisement and then the making of the advert I was suprised at how many people were involved with its creation and how much hard work goes into 60 seconds of air time. I found it really interesting to see how a lot of the advertisement is created using a green screen and a small roller coaster carriage. The background was shot with a range of different cameras including the spycam, which flew around the skyscrapers to capture views as would be seen from the roller coaster. After taking all of the background clips, shots outside and on the green screen, many hours were spent on the computer designing the roller coaster and its movement combining the shots together to create the advertisement.
Whilst carrying out my research into Bartle Bogle Hegarty, I noticed how their creations whether its TV advertisements or prints are all very crisp, clean and neat, focusing on the message that they want to promote rather than over facing the viewer with too much fuss and detail.
